21-Day Filmmaking Competition Team Newsletter #2

July 28, 2011 in Uncategorized by admin

7/28/11 This is the standard letter that goes out to all Team Leaders. If you are a Team Leader and have not received letters like this, contact ProjectTwenty1@gmail.com to ensure that we have your proper e-mail.Dear 21-Day Filmmaker/Animator,

Congratulations again on signing up for this year’s Competition! For a complete list of Teams so far, go here.

We are now two days from this year’s Competition Launch Date! So, here are some of the final components you need from us before then. Please read all of this and download all the important files if you have not already!


This year, the Launch Event will take place at Lucky Strike Lanes, 1336 Chestnut St., Philadelphia, PA 19107 (GOOGLE MAP) this Saturday, July 30th from 2:00pm-6:00pm. The Secret Element that all of your films MUST include will likely be announced between 5:45-6:00pm U.S. Eastern Daylight Time. (Please do the math for your local time zones.) Simultaneous to us announcing the Element in person, we will also be emailing all of you who are not local, or unable to attend.

We are also HOPING to be able to simulcast the event – and the announcement of the Element – on ProjectTwenty1.com (technical issues pending). Tune in to the site on Saturday during the above hours starting around 3:00pm for the final status update on that one…

Once we announce the Element, filmmaking will begin! You will have until August 20th at 6:00pm U.S. EDT to complete your film. If you are mailing your film to us, please provide 2 copies if possible, and make sure it’s POSTMARKED before the deadline. If you’re arriving in person, the Drop Event will also be at Lucky Strike Lanes, and we’ll be there on the 20th from 3:00pm until at least 7:00 (in case some of you are late… your film will not be eligible for Awards, but we will still screen it! Best solution: DON’T BE LATE!).

NOTE: THE ABOVE IS A CHANGE TO WHAT’S LISTED IN YOUR OFFICIAL RULES! The 2011 Official Rules you received state that the time to start and finish your films is 7:00PM EDT. This is inaccurate. Due to the Launch venue’s schedule, the Element for this year’s Competition will be announced at 6:00PM on July 30th, which means films will be due in person or postmarked by 6:00PM EDT on August 20th, 2011. Please adjust your schedules and plans accordingly! We would hate for anybody to miss the deadline due to a technicality. (or any other reason, really)

NO FORMS are due to us by July 30th, or at the Launch Event. All paper materials you provide us are to be provided along with your completed film. We will send out more information on this closer to the Launch Event. Please make sure projecttwenty1.com is on your “safe list” for incoming emails so we don’t accidentally go to SPAM.

If you ARE within a convenient drive of Philadelphia, we highly suggest attending the Launch Event. It is an awesome networking opportunity, and an overall fun time. It’s also a great chance to meet and scope out some of your competition, and snatch some last minute cast and crew members. Last year’s event had over 250 people present. If you aren’t local, feel free to post a call for cast & crew on our forum, and on Craigslists or local bulletin boards to make sure you have talent ready when you learn “The Element”.

Whatever you do, the important part is to make a film you love and that you will be proud of outside of our festival.


Yes, the boring paperwork part. We explained much of this in the first Team email, so we won’t bore you with it again.

Suffice it to say, the following will be due to us by August 20th along with your completed film:

1) The Participants Agreement, signed by “Team Members” meaning generally the Producers, or anybody who will be sharing in the film’s ownership, or the Prizes at the festival.
2) The Promotional Form, which will let us know how to promote your film during and after the Project twenty1 Film Festival in October!
3) The Certification Form, which tells us that you have the rights to everything in your film.
4) Copies of ALL waivers, as signed by each of your cast, crew, musicians, material donors (photography, outside footage and the like) and location owners.

Without all of the above, we will legally NOT be allowed to include your film in things like the compilation DVD, distribution opportunities, or promotion to other festivals on your behalf. So it’s a one time pain for long-term gain! And as filmmakers, you should have waivers for all of your productions, even outside of Project Twenty1, so this is great practice!

For your convenience, our legal advisors at Reed Smith have saved you all oodles of time by writing up ALL the paperwork for you, including every form you could potentially need on set. All YOU have to do is print them out and make sure everybody involved signs at least one of them.

All forms can be downloaded in one convenient package right here (for you U.S. filmmakers anyway… we have sent Canada and Hong Kong Teams their forms as of yesterday… please email us if you did not receive them):


You can also view all these forms online HERE on our Forms page. We recommend you bookmark this page for future reference.

If you have questions, please call or email us. Our phone number is on every one of those forms, so no excuses! We’re getting these to you now so you have plenty of time to look them over. By the time the 21 days rolls around, you should all be focusing on filmmaking, not reading forms, right? :)


The above download also contains a number of Project Twenty1 logos for your own use, including Official Team Laurels! Feel free to drop them in your film’s credits to show the world you made your film in 21 days! Also, you will find “Official Competition Team 2011″ laurels, perfect for display on your production company’s website, social media page, etc. Use them as you see fit!

Be aware, in addition to the typical Awards (Best Film, Best Directing, Best Acting, etc.), we also offer an Award for Best Marketing! The Award is based on all your efforts from the time you sign up until the time your film premieres. Previous year’s Teams have gotten articles into their local papers, built entire websites for fake companies in their film, created trailers online to build excitement, podcast their entire experience, and distributed full-size theatrical posters for their films. So, put yourself out there! And when you do, keep US informed, so we can take it all into account as we get the Award ready. You can do your marketing beyond the 21-Days – many Teams have already begun, and many continue up until the moment their film screens – and we will be watching/reposting your efforts until October!

Feel free to add these accounts and keep in touch about your progress and accomplishments so we can help promote you:
YouTube: http://www.youtube.com/projecttwenty1
Twitter: http://www.twitter/projecttwenty1
Facebook “Susie Filmmaker”: http://www.facebook.com/projecttwenty1
Facebook Group: http://www.facebook.com/home.php?ref=home#/group.php?gid=5542386126&ref=ts

Lastly, if you, your Team or your production company has a website (or social media page) that we may not know about, we want to know about it so we can follow your updates. Email us and help make sure we’re finding you correctly. Getting your name out there is the whole reason we exist.
Good luck to everyone! We guarantee it will be a blast. This will be your last Team email between now and Launch, although we’ll be sending others during your 21 days.

Please feel free to get in touch with us at the below email and phone number if you have any questions. Until then, happy planning and pre-production!


Stephanie Yuhas, Executive Producer
Matt Conant, Artistic Director

Project Twenty1
Exhibit. Promote. Inspire. Connect.